The happiness conspiracy

What does it mean to be happy in a modern consumer society? John F Schumaker argues that the elusive state has more to do with culture than genetics.

‘The trouble with normal is it always gets worse,’ sang the Canadian guitarist Bruce Cockburn back in 1983. Seems he was on to something. Normal doesn’t seem to be working any longer. The new Holy Grail is happiness. At every turn are ‘how-to’ happiness books, articles, TV and radio programmes, videos and websites. There are happiness institutes, camps, clubs, classes, cruises, workshops, and retreats. Universities are adding courses in Happiness Studies. Fast-growing professions include happiness counselling, happiness coaching, ‘life-lift’ coaching, ‘joyology’ and happiness science. Personal happiness is big business and everyone is selling it. Being positive is mandatory, even with the planet in meltdown. Cynics and pessimists are running for cover while the cheerleaders are policing the game with an iron fist. Only the bravest are not being bullied into cheering up or at least shutting up.

Read the full article http://www.newint.org/columns/essays/2006/07/01/happiness-conspiracy/

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